Case Study
Case Study: Portfolio Expansion
- Technology Innovation
The Background:
Hospitals and other healthcare settings, while designed for healing, often harbour dangerous pathogens that lead to healthcare-associated infections (HAIs). These infections arise from various sources:
Contaminated surfaces: desks, medical equipment and other frequently touched surfaces.
Skin/hand contamination: often due to inadequate hand hygiene practices.
Airborne transmission: despite routine surface cleaning and disinfection, air remains a challenging vector for pathogen control, typically addressed through methods like High-Efficiency Particulate Air (HEPA) filters and chemical fogging, both of which have their limitations, particularly in occupied spaces.
Client's Need
The client, a significant player in infection prevention, specializes in products for skin, hand, and surface disinfection, along with some disinfecting equipment. Observing a market gap, they sought to expand into air/room disinfection solutions that could safely operate in occupied rooms. Specific needs included:
- Market Insight: An in-depth understanding of existing air disinfection technologies, their effectiveness against specific pathogens, and their usability in various settings.
- Product Innovation: Identification of a solution that offers effective pathogen control in populated environments without the hazards associated with traditional methods.
IDYL's Approach
IDYL’s methodology consisted of two research phases:
- Global Technology Scouting: We conducted a broad search across global markets, identifying around 30 innovative air purification technologies from diverse sources such as patents, venture-backed start-ups, and university spinouts.
- In-depth Analysis: Working closely with the client, we defined critical performance criteria for the desired technology—efficacy, speed, safety for use in occupied spaces, and ease of use. Each identified technology was then rigorously analysed against these benchmarks to ensure they met the client’s strategic goals.
IDYL's Solution
Our comprehensive analysis culminated in a detailed report that provided:
- Technology Segmentation: Qualitative and quantitative insights into different air disinfection technologies, their mechanisms of action (MoAs) and market prevalence.
- Technology Profiles: Detailed reviews of each technology, covering operational mechanisms, targeted pathogens, technology readiness level (TRL), intellectual property (IP) status, deployment settings, usability and key industry players.
- Comparative Matrix: A visual matrix comparing how each technology performed against the client's specified criteria, enabling quick and informed decision-making.
This strategic insight equipped the client with a clear pathway to pioneering a novel air disinfection product, tailored for safety and effectiveness in populated healthcare settings, potentially revolutionising infection control measures.
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