Case Study

Case Study: Portfolio Expansion

The Background:

Hospitals and other healthcare settings, while designed for healing, often harbour dangerous pathogens that lead to healthcare-associated infections (HAIs). These infections arise from various sources:

Contaminated surfaces: desks, medical equipment and other frequently touched surfaces.

Skin/hand contamination: often due to inadequate hand hygiene practices.

Airborne transmission: despite routine surface cleaning and disinfection, air remains a challenging vector for pathogen control, typically addressed through methods like High-Efficiency Particulate Air (HEPA) filters and chemical fogging, both of which have their limitations, particularly in occupied spaces.


Client's Need

The client, a significant player in infection prevention, specializes in products for skin, hand, and surface disinfection, along with some disinfecting equipment. Observing a market gap, they sought to expand into air/room disinfection solutions that could safely operate in occupied rooms. Specific needs included:

Global Research

IDYL's Approach

IDYL’s methodology consisted of two research phases:

IDYL's Solution

Our comprehensive analysis culminated in a detailed report that provided:

This strategic insight equipped the client with a clear pathway to pioneering a novel air disinfection product, tailored for safety and effectiveness in populated healthcare settings, potentially revolutionising infection control measures.

Discover more


IDYL excels in transforming sector-specific challenges into opportunities for innovation, setting new trends across diverse industries.

Learn More

Our Company

IDYL harnesses decades of diverse industry expertise to drive your business's innovation and market success.

Read More

Latest articles

Scroll to Top